MASS Exchange

• As the industry shifts to adopt trading desks and data management platforms, MASS Exchange has identified faults in the marketplace to create a superior, more efficient solution that tackles immediate needs
• MASS Exchange is creating a unified data platform which allows advertisers to buy rights to access pre-determined audience members at the household or individual level across all media and devices
• MASS Exchange brings significant improvements to advertising transparency, audience targeting and premium pricing, benefitting both buyers and sellers
• Provides the ability to trade access right as standardized assets in a transparent and organized market
• MASS Exchange creates efficiency in a $600 billion business
• MASS Exchange is the world’s first structured advertising asset exchange