THE FUTURE OF TV TRADING.
MASS Exchange’s cloud-based inventory and pricing management platform is the most efficient solution for curating TV avails.
Sellers get a unified system to structure, price and manage all inventory, whether it’s traditional linear, audience-targeted, or impression-based. Dynamic product packaging and pricing means Sellers can programmatically respond no matter what or how Buyers want to buy.
With all inventory centralized in a single platform that verifies and tracks avails, Sellers gain full control over what, when, to whom, how many, and at what price they sell their inventory through an automated, programmatic process that ensures strict adherence to proprietary business rules.
Sellers finally have a one-view solution, and revenue management challenges just got easier.
MASS Exchange makes buying and planning more effective by enabling unmatched access to the breadth and depth of available TV inventory. Buyers can query public and private markets for the particular inventory they want and current pricing and buy immediately.
No more RFPs, email chains, vague responses, and uncertain delivery. All MX avails are priced and pre-approved for sale to the specific Buyer, improving their ability to secure the inventory they want at the price they want.
The capacity for precision and sophistication is limited only by the planner. Whether through MX's self-service website or an API-integration with buyside software, Buyers can pinpoint verified available inventory at any level of granularity and lock-in the spots that deliver best on campaign KPIs, all with automated execution and confirmation.
MASS Exchange is a programmatic end-to-end transactional environment. Unlike other digital based marketplaces, it is a futures market with a ‘Bid & Ask’ format that is perfect for trading any TV ad media, including linear, targeted linear and advanced TV.
The platform verifies avails, matches buy offers to sell offers in private or open markets, provides real-time notifications, automates execution, and enables better targeted planning.
It uniquely supports a wide range of inventory types and guarantees, including preemptible and non-preemptible inventory. So buyers and sellers can rely on transaction execution that is not tilted to either side, the marketplace operates with complete neutrality and transparent matching rules.
WHY WE BUILT MX
We built MX because TV content owners need new solutions that allow them to compete in a digital advertising world without disrupting their existing model, i.e., a futures market (not a real time bidding market), where all demand can be captured and evaluated by content owners to accept or reject.
To make the most of any automated marketplace and its associated new demand and demand formats, they need inventory, pricing and optimization tools to help them manage their revenue yields and inventory allocation at scale.
In the US, advertisers spend $70B a year on TV. It's all forward basis trades, and mostly manual processes.
With audience fragmentation driving down ratings, linear TV ad revenue faces increasing downward pressure. The same audience fragmentation is also driving ad dollars towards more precise audience targeting, as brands clamor for more performance-based buying.
These trends add complexity that make trading at scale too costly when done manually, and current "Digital" marketplaces just don't work for TV.
MX is the only Media Futures Exchange™ for advertising designed to accelerate Sellers’ ability to better monetize inventory and maximize revenues by:
Curating product packaging and pricing pre-trade to dynamically respond to any demand
Unlocking supply at scale and connecting supply to demand, end-to-end
Automating and managing, on a single platform, the complexities of trading linear TV and OTT
Uniquely addressing sellers revenue management challenges
Providing a price transparent marketplace that does not disrupt the Seller pricing power